I just though I would have a good rant about something that’s bothering me at the moment. It may be old news, but I can get away with it because I’m new here. I’ve always had a soft spot for Hedi Slimane: he’s an amazing photographer, his work at Dior Homme was so magical, that Karl Lagerfeld, the second coming of Jesus, went on a diet to loose 42 kilos, just so he could squeeze his aged frame into a Slimane suit. If any of you see the amazing pun there, we should probably be friends.
However his most recent decision as the creative director of Yves Saint Laurent annoys me just a bit. For those who live in caves and have not yet heard, ‘Yves Saint Laurent’ is to be renamed ‘Saint Laurent Paris’, the aim of this change being to restore “the house to its truth, purity and essence – and taking it into a new era”, while “respecting the original principles and ideals”. Yes, the new name sounds similar to the original ‘Saint Laurent Rive Gauche’ but if anything, that makes Hedi’s decision seem more like a step back. Also, let’s face it, what sounds better: Yves Saint Laurent or Saint Laurent Paris?
On the other hand, I can see why Mr Slimane, was so keen to change the name: Sportsdirect. Not that I have been in there recently, god forbid, but rumour has it that the former house of glory has resorted to selling disgustingly tacky shirts and polos in Hell (or Sportsdirect. Let’s not be picky here). To make it worse, the only people I have ever seen wearing these hideous garments, seem to either be horrifically overweight, or alcoholics, staining, literally, the brand’s name with the super strength lager that they dribble down themselves in their drunken stupor. Sorry about that, had a little stream of consciousness.
On the same topic, one would think that a change in name would mean the death of one of the world’s most famous logos, seen on everything, from perfume to nail varnish, but no it does not. You may consider this a good thing, but here’s my question: if they love the logo so much, why change the name?? Sorry you didn’t find out earlier Hedi, but nowhere in the words ‘Saint Laurent Paris’ is there a ‘y’. Hate to make you feel silly.